OZTRAILIA BEACH

Oz Lotto celebrated Australia Day and its 20th anniversary at the Sydney Opera House with an ‘Oztralia’ beach themed party. The first-of-a-kind beach party was built from 40 tonnes of sand on the stunning water’s edge of the Sydney Opera House. Oztralia Beach was the centerpiece of Australia Day celebrations from Australia’s most resplendent view.

Says Adam Harriden, Traffik’s creative lead: “It’s incredible to combine the two most important things in Australia, on Australia Day.”

Oz Lotto and Traffik collaborated on the project, which was free for anyone who wanted to partake in the festivities.Says Kent Madders, Oz Lotto brand manager: “NSW Lotteries has a proud history with the Sydney Opera House which dates back to 1957, when tickets in the first Opera House Lottery draw went on sale to fund the construction of the internationally recognised landmark.“To be able to offer this unique experience of Oztralia Beach, a first of its kind, was just incredible.”