The Gruen Show-The Pitch

Brief: Convince Australia we need an all female parliament. 

Insight: When it comes to who we trust as a nation, 95% percent of all men asked would listen to their mothers over anyone else.

Concept: Align the trust we have with our mothers and women in our lives, with the running of our country - the motherland.

Idea: Australia Our Motherland

Role: Creative Director/Strategy

Agency: We Are Driven