THE REALITIES AROUND
HOMELESSNESS
TOMMS FOOTWEAR & HOMMIE STREETWEAR WANTED TO CREATE a powerful & controversial look at THE TRUE DEFINITION OF homelessness AROUND MELBOURNE, and how society look at the issue, and those making real change.
Idea: “Stand For Tomorrow” AN INFLUENCER & EARNED MEDIA CAMPAIGN THAT WOULD SPARK CONVERSATION AND AWARENESS.
My Role : Creative Director
Hero 60 sec TVC
Instagram Ad
Instagram Ad
30 Sec social clips
30 Sec socila clips
Lifestyle and product shoot

