MIRA VIRTUALY TRAINS
THE WORLD BETTER
THE CHALLENGE - Emirates was rapidly loosing staff amidst on-boarding due to the having to fly to dubai to be acedited. HOW CAN EMIRATES OVERCOME THIS PROBLEM AND BE MORE APPEALING TO WOMEN
THE APPROACH - Emirates NEEDED TO BE SOFTENED, TO BE A MORE APPROACHABLE VOICE, ITS WAS PERCIEVED AS A VERY MASCULIN BRAND AND COMNPANY. USE DIGITAL INNOVATION TO CONNECT THE WORLD AND ELIVIATE DISTANCE AS. A BARRIER TO WORKING FOR EMIRATES.
THE IDEa - mira, DEFINED AS THE INFINITE STAR, WOULD REPRESENT AN ONGOING COMMITTIMENT TO INNOVATIVE TRAINING AND TRAVEL, A NEW SOFTER VOICE AND FEMALE FIGURE WHO WOULD REPRESENT THE BRAND, A GLOBAL VIRTUAL TRAINING PLATTFORM, A WORLDS FIRST FO FLYING.
my role: CREATIVE DIRECTION AND STRATGEY ON THE MIRA CONCEPT AND NAMING. THERE WAS A GLOBAL TEAM OF INCREDIBLY TALENTED PEOPLE WHO WORKED ON THIS, ACROSS ALL THE ELEMENTS BELOW.
LEAD AGENCY WAS INVNT GROUP, ATOM, WITH AWS
MIRA LAUNCHES TO THE WORLD VIA DUBAI AIRSHOW
VIRTUAL ONBOARD SAFETY AND TRAINING FROM ANYWHERE IN THE WORLD VIA MIRA THE DIGITAL TRAINING PLATTFORM.
THE PLATFORM VIRTUAL EXPERIENCE
THE LAINCH EVENT DUBAI AIRSHOW
