Objective: Create awareness amongst sports fans around Samsung’s brand position as innovators; producers of game-changing, technologically advanced products, focussing on their Curved HDTV range.
Problem: Although Samsung’s immersive Curved HDTVs are a game-changing innovation, people aren’t emotionally engaged with the TV category due to the saturation in messaging around innovation.
Challenge: Leverage Samsung’s sponsorship of the Australian National Rugby Team, in order to get Australians to take notice of Samsung’s game-changing technology, focusing on their Curved HDTV range.

Solution: Samsung SlideLiner: an innovative, live sports viewing experience that enabled fans to be exactly where they want at all times – immersed in the heart of the action.

Lead Agency Role: Creative Lead

Canne Lion x3 Awarded -Effie Finalist x5 + Spikes +many more