Brief:
Dell, a global technology leader based in Texas — home to SXSW — challenged us to authentically integrate into the festival and bring to life their brand positioning, “The Power to Do More.”
Insight: Dell believes in the power of small moments — that every action, no matter how simple, can lead to greater outcomes. SXSW, meanwhile, celebrates creativity, spontaneity, and the joy of letting go.
Idea: Experience a Dell TimeWarp
We created the Dell TimeWarp, an immersive social experience that invited festivalgoers to literally slow down time.
Using high-speed Phantom cameras and a real-time social content booth, participants captured powerful “slow-motion” moments — transforming fleeting gestures into unforgettable, shareable memories that celebrated the beauty of small actions and the power they hold.
Lead Agency Role: VP, Creative Director
Awards: M&M Global Awards (London) — Finalist: Best Targeted Campaign
We had over 5000 people write on our walls each day what they would do if they had more power
Unique QR code to self promote- giving visitors more power
Unique content captured within the live experience streamed through a custom Vimeo designed page, a sharable unique experience.
Web platform would support all content created, linking out to all Dell social platforms plus the SXSW data base
We then gave fans an up close and personal experience with the one-of-a-kind Phantom Camera. The Phantom's groundbreaking slow motion capabilities, together with Dell Precision Workstations gave fans and artists at the festival a chance to take the photo booth concept to the next level. The power to do more: expanding on and improving existing ideas and platforms to give our customers totally new experiences and knowledge.
