Brief: Dell a global technology provider are based in Texas, home of SXSW. The brief was to intergrate into the festival in an authentic “standout” way, bringing to life the “Power To Do More” campaign.
Insight: Dell cares about the small things in business and believes every moment can deliver the power to do more. SXSW Austin is about letting your hair down.
Idea: Experience A Dell TimeWarp: Small Moments, Big results.
Using phantom cams and creating a real-time social content booth, we allowed fans the chance to “slow down time” to hero the little moments in life and the power they can bring.
Lead Agency: Role / VP Creative Director
M&M Global Awards (London, UK) - Finalist: Best Targeted Campaign - Dell, "The power to do more"
We had over 5000 people write on our walls each day what they would do if they had more power
Unique QR code to self promote- giving visitors more power
Unique content captured within the live experience streamed through a custom Vimeo designed page, a sharable unique experience.
Web platform would support all content created, linking out to all Dell social platforms plus the SXSW data base
We then gave fans an up close and personal experience with the one-of-a-kind Phantom Camera. The Phantom's groundbreaking slow motion capabilities, together with Dell Precision Workstations gave fans and artists at the festival a chance to take the photo booth concept to the next level. The power to do more: expanding on and improving existing ideas and platforms to give our customers totally new experiences and knowledge.
