Brief: Launch Optus's new Epic 5Gb Data mobile pre plan through an online video content piece.

The Idea: To launch Optus's new Epic Data plan, Hijack Australians data plans out on the streets of Australia and show a better option through an over the top humorous ambassador who's set on showing them better.

Role: Creative Director

Video Credits:
Optus: Anshika Grover, Anthony Kalergis & Akshay Sardana
Creative & Production: Emotive
Founder/Strategy Lead: Simon Joyce
Business Director: Alison Mitchell
Director: Gary Eck
Senior Producers: Tom Pearce & Natalie Dagher
Writer: Gary Eck
DOP: Evan Papageorgiou
Editors: Romain Mongin
Sound Design: Rumble Studios