Background: Family-run business Glenfiddich are celebrating the relaunch of the ‘The Original 1963’ straight malt whiskey. The year 1963 marks an industry milestone, the introduction of Glenfiddich’s ‘The Original’ - The first straight malt.
Insight: Allowing consumers to feel a part of the Glenfiddich family will gain trust, commitment and a love of the brand for years to come.
Idea: The Extended Family: Celebrate the re launch of the Original 1963 by extending an invitation to local families who's business reflect the same passion and heritage.It is this sharing of values which make them feel very much part of our extended family .
Media: Digital, Print, Social, Experiential
Role: Lead Agency/Creative Lead
Three unique stories to honour the release of the Original
Campaign hosted on global website/plattform
The Original Grant was a search for three Original small businesses to win a business grant to help establish themselves.
Profile of each finalist would allow a winner to be determined through social polling and sharing.
