Idea: Blank Not Empty

This campaign was for a sustainable fashion blank’s brand, MindfullMerch looking to make a statement. A stance. A standard.

The approach? In a world flooded with fast fashion and throwaway merch, Blank Not Empty flips the script on the humble blank tee.
The idea was simple, every blank carries potential, to say something meaningful, to be part of something ethical, to stand for more than just style. This campaign challenges brands to think before the ink. Because a blank shirt isn’t empty, it’s full of possibility, purpose, and responsibility.

Positioning Midful Merch as is the ethical runway for sustainable brands.

This campaign received a %1560 gain in organic traffic via the campaign.