The Idea: GoodSurfwax

We took a product that the farmers weren't using, bees wax, and created a new product and revenue stream allowing a waste product to now earn farmers money,.

A partnership with BIO cup and using a 4O oz plant oil based lined coffee cup tapped into surfers morning rituals, go for a surf, get a coffee, and positioned the new product within the stores no competition was presnt and allowed a rich story to be told about the cause.

Results: Currently the product is being sold in over 50 stores world wide with a new social audience that awareness can be delivered about bees and environmental issues. 

A world class global team of surf ambassadors are now talking about, promoting, and using GoddSurfWax.

Most importantly our Queensland Bee farmers are making money again.

0$ Budget over 100k raised globally, and over 8000 kilos of plastic saved from our seas todate.